Etsy Shops, be careful using the name “shabby chic.”

I recently found out that the term “shabby chic” cannot be used to describe my vintage style fabric flowers because it is a trademark brand by Rachel Ashwell. I have been reading stories online about small business owners and online trading shops that have been sued by Shabby Chic Brands, which own the trademark “shabby chic.” I thought shabby chic was just a general phrase to describe a particular style. It seems too risky for me to describe my handmade items with the name “shabby chic.” My listings could be removed for using that phrase. Better go ahead and edit 900+ listings. 😕

US brand targets online retailer over “shabby chic” name.

Etsy forum discussion regarding the phrase “shabby chic”



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